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Yunnan Coffee: escaping from Wall Street

Yunnan Coffee: escaping from Wall Street

Usually, the daily trading price of coffee futures in New York is about 10%, which is the purchase price of the Yunnan market on that day. In other words, the global price of coffee is largely determined by the futures exchange on Wall Street.

2014-05-12
Why can a cup of coffee sell so well?

Why can a cup of coffee sell so well?

For many young people in the United States and around the world, Starbucks is not just a cup of coffee, but a popular way of life. They lined up quietly, took a cup of coffee from a young, smiling clerk, sat on the sofa, listened to music and enjoyed a little time. Bill is the one who injected this leisurely, fast and warm coffee culture into American life. Gates

2015-07-20
Founder of Starbucks: how to sell a cup of coffee so hot

Founder of Starbucks: how to sell a cup of coffee so hot

For many young people in the United States and around the world, Starbucks is not just a cup of coffee, but a popular way of life. They lined up quietly, took a cup of coffee from a young, smiling clerk, sat on the sofa, listened to music and enjoyed a little time. Bill is the one who injected this leisurely, fast and warm coffee culture into American life. Gates

2014-12-03
The operation and sale of cafes

The operation and sale of cafes

First, the market understanding and evaluation, know yourself and know the enemy, a hundred battles are not defeated. Before opening a shop, you should have a certain understanding of the overall market of the cafe. This includes the aforementioned cafe shape, business scale, product mix and price, the status of the target customer group, and possible future trends and changes. Then make a detailed evaluation of the cafe of the same shape in the business district where you want to open a store. Evaluation

2014-09-19
Which one of the most famous start-up coffee in the country has you ever had?

Which one of the most famous start-up coffee in the country has you ever had?

A cup of coffee, can drink a startup; a cup of coffee, can drink the next big shot in the industry. You know,now, coffee is no longer just coffee, coffee has become synonymous with entrepreneurship. At a time when capital is looking for entrepreneurial unicorns, entrepreneurial unicorns and so on, entrepreneurial coffee has been extraordinary one by one here, making the two meet like lovers. One, 3W Cafe 2

2015-11-19
How much do you know about French coffee?

How much do you know about French coffee?

When it comes to Bordeaux in France, people may think more of the world-famous Bordeaux wine. But in fact, the commodity coffee in world trade has been closely related to the city of Bordeaux for many years. The first coffee shop in Europe appeared in the mid-17th century. With the development of coffee trade, the two French ports Le Alpha and Bordeaux have gradually become imports of coffee beans.

2014-06-27
Nilu Coffee surpasses Starbucks

Nilu Coffee surpasses Starbucks

Although Starbucks is sweeping the world, a small company, which competes with it in the UK, has not been defeated, but has stood out. The return on assets has surpassed Starbucks for four years in a row, the store has expanded at an average annual rate of 38%, and its share price has risen 15 times in three years. The reason is that it implements the essence of the industry excavated by Starbucks: experiential consumption. It turns out that if a small company has a thorough grasp of the industry,

2014-04-27
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